WIPOTEC GmbH, one of the world’s leading companies in weighing and inspection technology, presented a new brand architecture and corporate identity at Interpack 2017. This change reflects the core values and the 30-year history of the Group as well as its strategic direction.
The new corporate image is justified by the successful diversification of the several product lines of the group, which needed a clear and defined structuring.
Theo Düppre, CEO and founder, explained that the company is experiencing a strong growth in all product areas of WIPOTEC-OCS. This applies both to increasing market shares within their core markets and also to business due to international expansion.
The new tagline of WIPOTEC GROUP is ‘Innovation. Passion. First.’ which underlines the motivation to innovate the pursuit of value-added solutions and technologies, the passion for achieving the best customized solution and putting the customer first. The main values of the company are clearly reflected in the reviewing of the brand.